Lanier Soccer Association


New York, New York

Capelli Sport and Lanier Soccer Association (LSA) are proud to announce a long-term uniform partnership beginning in Fall 2020. Capelli Sport, headquartered in New York City, will be the “Official and Exclusive Uniform, Apparel and Equipment Provider” for all LSA members.

Lanier Soccer Association has been serving families in and around the Gainesville, Georgia community with a top-level soccer development program since 2010. Starting from their entry level recreational program, to their inclusion in the newly formed MLS Elite League, up to their NPSL team, LSA has positioned themselves as a true Rec-to-Pro organization.

"I am extremely excited about this partnership with Capelli Sport. We need more organizations like Capelli Sport in the soccer community. They represent the whole concept of partnership, and together, we will inspire our players and doers of tomorrow to drive positive and lasting change in our community, " said LSA Executive Director Jonathan Cueva.

Capelli Sport was founded in 2011 by President and CEO George Altirs, with the mission to provide quality, functionality and design for high-level performance on the field. Altirs’ more than 30 years in the apparel, fashion and accessory business with parent company, GMA Accessories, led to the creation of Capelli Sport. The brand’s innovative, world-class training gear, equipment and uniforms have yielded many global recreational, youth, club, collegiate, semi-professional and professional sports partnerships.

"We are excited to work with an organization who shares the same passion and vision for the sport," said Capelli Sport President & CEO, George Altirs. "We look forward to supporting LSA to help grow the game of soccer in Georgia for many years to come," Altirs continued.


About Capelli Sport

Capelli Sport is an innovative sportswear and team wear brand focusing on design of the highest quality, latest fabric technology and design functionality for world-class performance on the field.  For more information on Capelli Sport, current partners, and how to join the team SHOP CAPELLI SPORT, visit the ONLINE CATALOG PAGES at, follow them on Twitter (@capellisport) and Instagram (CapelliSport), or visit the Capelli Sport Facebook page.