Capelli Sport Joins Forces with the Serbian Tennis Federation in Landmark Multi-Year Partnership

 

New York, NY / Belgrade, Serbia — [February 3, 2026] — Capelli Sport, the global sportswear brand headquartered in New York City, today announced a multi-year partnership with the Serbian Tennis Federation (STF), naming Capelli Sport the Official Apparel Partner of Serbian Tennis. The collaboration represents a significant milestone for both organizations, bringing together a rapidly-expanding international sports brand with one of Europe’s most respected and accomplished tennis federations.

Under the agreement, Capelli Sport will supply on-court competition apparel, training wear, and travel gear for Serbia’s national tennis programs, including the Serbian Davis Cup team, junior national teams, and federation staff. The partnership will support Serbia’s participation across major international competitions and events, including the Davis Cup, Billie Jean King Cup, European team championships, ITF junior tournaments, as well as international training camps and exhibitions held throughout Europe and worldwide.

This partnership underscores a shared commitment to performance, innovation, and the long-term development of tennis — from elite national teams to the next generation of Serbian athletes.

Goran Djokovic, President of the Serbian Tennis Federation, said:
“The beginning of our cooperation with Capelli Sport, a global athletic brand based in New York City, founded in the USA, marks an important milestone for Serbian tennis and our athletes. This partnership goes beyond sports equipment, as it supports the continuous development of professional standards and contributes to the further growth of tennis culture in Serbia. A special focus of this cooperation will be on young players and national teams, ensuring optimal conditions for their development and international competitiveness. We are confident that this cooperation will strengthen the international position of Serbian tennis and establish Capelli Sport as a long-term and trusted partner of our sport.”

As part of the agreement, Capelli Sport will work in close collaboration with the Serbian Tennis Federation to design modern, high-performance kits that reflect Serbia’s national identity while meeting the physical and technical demands of world-class competition. The partnership will also extend into grassroots and youth development initiatives, ensuring young players have access to professional-grade apparel as they progress through the national tennis pathway.

Viktor Troicki, Captain of the Serbian Davis Cup Team, said:
“For the Davis Cup team, national colors and identity carry special weight, and having top-quality equipment is an important part of that responsibility. The new cooperation with Capelli Sport provides our players and coaching staff with professional, high-performance sportswear that meets the demands of top-level international competition. This partnership strengthens the sense of unity within the team and creates the conditions necessary for Serbian tennis to continue competing at the highest level in the Davis Cup.”

For Capelli Sport, the partnership represents a strategic expansion of its international tennis presence and a further demonstration of its commitment to supporting national federations, professional teams, and youth development programs worldwide.

George Altirs, CEO and Founder of Capelli Sport, said:
“We are honored to partner with the Serbian Tennis Federation, an organization with an extraordinary legacy, an unwavering commitment to excellence, and a deep passion for developing the next generation of athletes. Serbian tennis represents resilience, pride, and world-class performance, values that align seamlessly with Capelli Sport’s mission. This partnership goes beyond outfitting teams; it represents an investment in the future of Serbian tennis. We are proud to stand alongside Serbia on some of the world’s biggest tennis stages.”

The partnership officially launches during the 2026 international competition season, with Capelli Sport-branded kits debuting across Serbia’s national teams at upcoming international fixtures, training camps, and federation events.

About Capelli Sport
Founded in New York City, Capelli Sport is a global sportswear brand specializing in performance apparel, uniforms, and equipment for professional teams, national federations, youth clubs, and multi-sport organizations worldwide. 

About the Serbian Tennis Federation
The Serbian Tennis Federation (STF) is the governing body for tennis in Serbia, responsible for the development and promotion of the sport at all levels. The Federation oversees national teams, youth development programs, and international competition participation, including the Davis Cup, Billie Jean King Cup, and ITF junior circuits. Serbia is widely recognized as one of the world’s leading tennis nations, with a strong tradition of elite performance and player development.