New York, NY

Capelli Sport is proud to announce a new six-year partnership with the Southern California based soccer organization, SOCAL. As per the agreement, Capelli Sport will become the official and exclusive apparel and merchandise supplierfor the organization’s Player Development Programs (‘PDP’), State Cup, College Showcases and league fan-wear commencing May 2021. The partnership will also give SOCAL teams access to coaching education and player opportunities with Capelli Sport’s affiliated European pro clubs.

The Southern California Developmental Soccer League, now known as SOCAL, was founded in 2011 with the mission “to allow all participating clubs to have the freedom to make decisions that are in the best interest of all their players and to place the league’s priority first and foremost on true player development.” The league is now home to 117 clubs spanning across the Southern California region with roughly 50,000 competitive players and close to 100,000 recreation players. 

SOCAL Director of Operations, Michelle Chesters said:

"From the first conversation it was evident that Capelli believes in what SOCAL is doing in the youth soccer community and they have been very pro-active in wanting to be a part of this movement of change. This relationship will provide SOCAL with a supportive and committed apparel partner that will offer gear that looks and feels great and that players, coaches and their families will be excited to wear. League merchandise will be available on our website. State Cup merchandise will be available online and in person and we'll even have merchandise for our College Showcase event in the spring. We are truly looking forward to working with Capelli Sport in SOCAL."

President and CEO of Capelli Sport, George Altirs said:

“Capelli Sport has always had a strong interest in aligning our brand with clubs and leagues that put an emphasis on player development. SOCAL has designed their model around not only success but the advancement of the sport and the athletes, making this a very exciting partnership for us. We are proud to welcome SOCAL to the Capelli Sport family.”