Tenacity Lacrosse Project x Capelli Sport

Capelli Sport to Become the Official Apparel and Equipment Supplier for Tenacity Lacrosse.

[Bay Area, CA - Oct 29, 2025] Capelli Sport and the Tenacity Project, Inc. are proud to announce a new multi-year partnership beginning in November 2025. 

This partnership marks the joining of forces between Capelli Sport and Tenacity Lacrosse, a nationally recognized powerhouse in the women’s game. Through this multi-year agreement, Capelli Sport will become the official and exclusive uniform and apparel provider for Tenacity lacrosse programs, outfitting players, coaches, and staff across all programs. Together, the two organizations aim to elevate the athlete experience both on and off the field through innovation, performance, and shared values of empowerment and opportunity.

First operating as a non-profit in 2016, , the Tenacity Project has become one of the most respected player development organizations in the country. With over 1,000 [team] alumni—500 of whom have gone on to play in college—Tenacity’s mission extends beyond the field. Their philosophy around whole person development makes lacrosse the vehicle for teaching life lessons as much as it supports athlete high performance. Programs emphasize athlete well-being, mental health, and personal growth. As the Tenacity Project celebrates a 10 year anniversary in 2026, over $1 million in financial aid has helped hundreds of girls gain access to mentorship, leadership workshops, and a pathway to continue their athletic journeys.

Founder and CEO of Tenacity Project, Theresa Sherry said:

”We are excited to partner with Capelli Sport, a company that values the entire range of our programs serving different levels and abilities, in several different geographies. Beginners in the Play With Tenacity camps will benefit from Capelli support as much as our most advanced Sixes and Elite team members on track to compete at the college level. We see our programs as training grounds for lacrosse and life, and families in 164 towns are currently part of the Tenacity community that will be outfitted in Capelli apparel in all of their year round training.”

Regional Manager of Capelli Sport, Jared Harris said:

“We are honored to partner with Tenacity Lacrosse, an organization that exemplifies how sports can build both athletes and leaders. Their focus on mental health, opportunity, and player development mirrors our own commitment to supporting athletes at every level. This partnership presents a great opportunity for Capelli Sport to deepen our presence within women’s lacrosse and support one of the most respected developmental
programs.”

About Tenacity Lacrosse

Tenacity Lacrosse is a mission-driven non-profit founded in 2016, dedicated to building life-long athletes and leaders through the game of lacrosse. With national and regional programs for female athletes, Tenacity combines elite player development with a strong focus on mental health, confidence, and leadership. The organization has awarded over $1 million in scholarships and continues to expand access to the game for girls across the country. 

Learn more at www.tenacityproject.org and find Tenacity on Instagram @tenacityproject.

About Capelli Sport

Capelli Sport is a global sports brand based in New York City. The company is a leader in sports, lifestyle apparel and equipment. Capelli Sport enables athletes and teams to maximize their potential through a unique global sports ecosystem.

Learn more at capellisport.com and find Capelli Sport on Instagram @CapelliSport.